<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[PPC Live]]></title><description><![CDATA[PPC Live]]></description><link>https://www.ppc.live/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 25 Jul 2026 23:38:10 GMT</lastBuildDate><atom:link href="https://mindswanppc.wixstudio.com/my-site-6/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Proactivity in PPC:]]></title><description><![CDATA[Ultimately, proactivity is the dividing line between an account that simply survives and one that performs consistently &#38; is capable of scaling]]></description><link>https://www.ppc.live/post/proactivity-in-ppc</link><guid isPermaLink="false">6a5f817b61674ad8b6e40871</guid><pubDate>Tue, 21 Jul 2026 14:40:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/871dfc_bab430dbe98941a6950fc8029fbb87f0~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chanelle Dzwowa</dc:creator></item><item><title><![CDATA[Is ChatGPT Ads Worth It? What Early Testing Reveals]]></title><description><![CDATA[ChatGPT Ads offer new opportunities and challenges to protect your brand during high-intent conversations]]></description><link>https://www.ppc.live/post/is-chatgpt-ads-worth-it-what-early-testing-reveals</link><guid isPermaLink="false">6a5dff62c8f691c470bcab73</guid><pubDate>Mon, 20 Jul 2026 11:08:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/871dfc_f0f8d3ceec82426ab3d3612fcfcc06bf~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mery Hayles</dc:creator></item><item><title><![CDATA[Google's Latest Smart Bidding Update Sparks Backlash From PPC Experts]]></title><description><![CDATA[Google's latest Smart Bidding update has sparked fierce backlash, with PPC experts questioning whether it prioritizes advertiser efficiency or Google's revenue.]]></description><link>https://www.ppc.live/post/google-s-latest-smart-bidding-update-sparks-backlash-from-ppc-experts</link><guid isPermaLink="false">6a5933e401e576df51c7f6fc</guid><pubDate>Fri, 17 Jul 2026 17:28:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/871dfc_78d29abd80a1450ebe5d40fee51fec73~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anu Adegbola</dc:creator></item><item><title><![CDATA[Why PPC Live #21 Is the PPC Event You Can't Afford to Miss This Summer]]></title><description><![CDATA[If you work in paid search, you already know that what worked six months ago might not work today. AI is changing the way we build campaigns. Google Ads is evolving at breakneck speed. Automation is becoming the norm. Clients and stakeholders expect better results with fewer resources. And finding the time to keep up with it all? That's becoming harder than ever. That's exactly why PPC Live #21 exists. On Wednesday 29th July, some of the brightest minds in paid media will come together in...]]></description><link>https://www.ppc.live/post/why-ppc-live-21-is-the-ppc-event-you-can-t-afford-to-miss-this-summer</link><guid isPermaLink="false">6a5770ae437e66e2012e5e31</guid><pubDate>Wed, 15 Jul 2026 12:10:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/871dfc_2598e55709e348d79b3d6e15d40a37ee~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anu Adegbola</dc:creator></item><item><title><![CDATA[Harnessing AI in PPC: Why Experts, Not Just Humans, Hold the Key to Success]]></title><description><![CDATA[Artificial intelligence is transforming PPC marketing, but the idea that anyone can simply plug AI into their campaigns and expect success is misleading. While AI tools automate many tasks, expert insight remains essential to unlock their full potential. This post explains why AI in PPC requires skilled professionals, not just human presence, and why PPC juniors need guidance to avoid common pitfalls. What the experts are saying I came across two posts that, on the surface, were talking about...]]></description><link>https://www.ppc.live/post/harnessing-ai-in-ppc-why-experts-not-just-humans-hold-the-key-to-success</link><guid isPermaLink="false">6a4e5e9660786c331eeeca5c</guid><pubDate>Wed, 08 Jul 2026 14:55:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/871dfc_215a9358b75f4666a1b89e5388dfbcdf~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anu Adegbola</dc:creator></item><item><title><![CDATA[PPC Live The Podcast – The F*ck Ups that led to Triumphs]]></title><description><![CDATA[The latest episodes of PPC Live the Podcast where guests share the mistakes that they managed to turn around to successes. The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Navah Hopkins, Jyll Saskin Gales, Anthony Higman, and more. New releases every Wednesday. Please take a few moments to rate/review the show.]]></description><link>https://www.ppc.live/post/ppc-live-the-podcast-the-f-ck-ups-that-led-to-triumphs</link><guid isPermaLink="false">6a193a57145da5e38308b761</guid><pubDate>Wed, 01 Jul 2026 09:27:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_454e4213eba94e9991b40d0ca02c2142~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anu Adegbola</dc:creator></item><item><title><![CDATA[Why the Product Feed Is the Only Real Leverage You Have Left]]></title><description><![CDATA[Smart Bidding, PMax and AI Max have quietly taken the wheel on almost everything. The product feed is the last input Google cannot decide for you, which makes it your biggest remaining leverage. Here is why it is also the most neglected. ]]></description><link>https://www.ppc.live/post/why-the-product-feed-is-the-only-real-leverage-you-have-left</link><guid isPermaLink="false">6a447ad93c06bdad542aeffd</guid><pubDate>Wed, 01 Jul 2026 02:33:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/871dfc_4669439bf8ce4d859282c55dac11a65a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris Avery</dc:creator></item><item><title><![CDATA[AI Max for Search: The Features Worth Keeping (and the Ones to Fence Off)]]></title><description><![CDATA[Here's the no-hype, practitioner's guide to which AI Max features actually work, which quietly drain budget, and what to lock down first. If you manage Search campaigns, AI Max is no longer an option now that I'll test it someday. Starting in February 2027, Google will automatically upgrade campaigns that use Dynamic Search Ads, automatically created assets, or campaign-level broad match straight into AI Max. Translation: a lot of us are getting it switched on whether we asked for it or not....]]></description><link>https://www.ppc.live/post/ai-max-for-search-the-features-worth-keeping-and-the-ones-to-fence-off</link><guid isPermaLink="false">6a44774c69b2dfbbf12d1368</guid><pubDate>Wed, 24 Jun 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/871dfc_496bf8f2d0794ef1b930568d9195e1b8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Erum Shaheen</dc:creator></item><item><title><![CDATA[Hyper-Personalised PPC Landing Pages Don’t Always Work: What A/B Tests Revealed]]></title><description><![CDATA[This article explores how A/B testing showed that buyer intent and lead quality often matter more than landing page personalisation in PPC campaigns.]]></description><link>https://www.ppc.live/post/hyper-personalised-ppc-landing-pages-don-t-always-work-what-a-b-tests-revealed</link><guid isPermaLink="false">6a3ce99c96e17da783c9873c</guid><pubDate>Mon, 22 Jun 2026 08:52:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/518390_92c23492bbc741d29d7dc1b25a0786c1~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dii Pooler</dc:creator></item><item><title><![CDATA[PPC Live live from SMX Advanced: How to Hack PMax, Defend Your Brand, and Win in the Era of AI Max]]></title><description><![CDATA[At SMX Advanced 2026, PPC Live's expert panel explored how advertisers can successfully navigate Performance Max, AI Max, compliance challenges, and rising CPCs by embracing automation while maintaining strong human oversight and strategic guardrails. ]]></description><link>https://www.ppc.live/post/ppc-live-live-from-smx-advanced-how-to-hack-pmax-defend-your-brand-and-win-in-the-era-of-ai-max</link><guid isPermaLink="false">6a3cecaf43356881844801af</guid><pubDate>Thu, 18 Jun 2026 21:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/518390_6ccb15ea44e74241bc051751df608581~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anu Adegbola</dc:creator></item><item><title><![CDATA[Practicing Skepticism &#38; Due Diligence In PPC]]></title><description><![CDATA[AI can greatly improve efficiency, but because it can be inaccurate, every AI output and new Google feature should be thoroughly tested and quality-checked before use, especially under tight deadlines. ]]></description><link>https://www.ppc.live/post/practicing-skepticism-due-diligence-in-ppc</link><guid isPermaLink="false">6a3cf34896e17da783c99efd</guid><pubDate>Wed, 17 Jun 2026 21:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/518390_7cc6a598e0644fed92f3e0e8002d505e~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chanelle Dzwowa</dc:creator></item><item><title><![CDATA[Connecting Claude to Google Ads: What PPC Professionals Need to Know]]></title><description><![CDATA[While AI tools like Claude can streamline PPC reporting, analysis and workflows, the real challenge is finding practical use cases, managing risks and remembering that human expertise still matters more than automation. ]]></description><link>https://www.ppc.live/post/connecting-claude-to-google-ads-what-ppc-professionals-need-to-know</link><guid isPermaLink="false">6a3cf46196e17da783c9a1f5</guid><pubDate>Thu, 11 Jun 2026 21:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/518390_fd21f2b14e1a42babdc906ac120a84bc~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anu Adegbola</dc:creator></item><item><title><![CDATA[Why Great ROAS Doesn’t Always Mean Great Business]]></title><description><![CDATA[Blended ROAS can mask profitability issues, making it essential to assess margins, stock, feed quality and SKU performance before scaling PPC spend. ]]></description><link>https://www.ppc.live/post/why-great-roas-doesn-t-always-mean-great-business</link><guid isPermaLink="false">6a3cfc2d934ad79482b1eb67</guid><pubDate>Tue, 09 Jun 2026 10:14:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/518390_a68dfdc3422d42ef9061cf25bbf4c72b~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris Avery</dc:creator></item><item><title><![CDATA[The Brandformance Edition Reflections: Welcome to The YouTube Era]]></title><description><![CDATA[The Brandformance Edition event on May 14th provided a lot of proof points of YouTube's wide reach and permeation, and how those have changed. Reaching 91% of US adults, we are in "The YouTube Era." Attending Google Brandcast: The Brandformance Edition in New York City on May 14th was an incredible experience. The event was more of a party than a product release announcement showcase, with most of the major releases saved for Google Marketing Live the following week.]]></description><link>https://www.ppc.live/post/the-brandformance-edition-reflections-welcome-to-the-youtube-era</link><guid isPermaLink="false">6a193a57145da5e38308b75c</guid><pubDate>Thu, 28 May 2026 11:20:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_234fccfeb17348399c300f439c5b656e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Reva Minkoff</dc:creator></item><item><title><![CDATA[The Evolution Of The PPC Professional – From Executor To Consultant]]></title><description><![CDATA[As automation grows in PPC, success depends on stronger business, platform, and market understanding. This article explores why it matters, common pitfalls, and practical ways to deepen knowledge. Automation this, automation that. We've all heard Google's push toward automating everything. Now that Google is handling this, we can sit on our hands and just check that the accounts are running smoothly, right?]]></description><link>https://www.ppc.live/post/the-evolution-of-the-ppc-professional-from-executor-to-consultant</link><guid isPermaLink="false">6a193a57145da5e38308b764</guid><pubDate>Wed, 20 May 2026 15:24:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_b3f01fa060ed4406b80a6a983f37099f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chanelle Dzwowa</dc:creator></item><item><title><![CDATA[How to Improve Google Ads Product Feed Titles (and Why It Matters)]]></title><description><![CDATA[Learn how to optimise Google Ads Shopping product feed titles to improve visibility, attract the right shoppers, and increase clicks. If you run Google Ads Shopping campaigns, your product feed titles are one of the most important, and most overlooked parts of your setup. They directly influence how often your products appear, who sees them, and whether people click. In this guide, I will break down what product feed titles are, why they matter, and how to optimise them effectively.]]></description><link>https://www.ppc.live/post/how-to-improve-google-ads-product-feed-titles-and-why-it-matters</link><guid isPermaLink="false">6a193a57145da5e38308b765</guid><pubDate>Fri, 15 May 2026 15:44:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_0e171772a231452083a3cab76c7e9f33~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joe Williams</dc:creator></item><item><title><![CDATA[The PPC KPIs That Actually Matter in 2026: Lead Gen &#38; Ecom]]></title><description><![CDATA[Most PPC reports stop where the platform ends. This article breaks down the metrics that matter beyond CTR and ROAS — from MQL-to-SQL rates and pipeline velocity for lead gen, to CM-ROAS and payback period for ecom. Most paid marketers know the usual PPC KPI's such as CTR, CPC, conversion rate, and ROAS. Those metrics appear in every platform and are typically built into stakeholder reports.]]></description><link>https://www.ppc.live/post/the-ppc-kpis-that-actually-matter-in-2026-lead-gen-ecom</link><guid isPermaLink="false">6a193a57145da5e38308b760</guid><pubDate>Thu, 14 May 2026 01:10:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_bfd101b614394861be11da1377b24348~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dii Pooler</dc:creator></item><item><title><![CDATA[AI Agents in PPC: Who’s Responsible When the Account Gets Burned?]]></title><description><![CDATA[AI agents can improve PPC workflows, but giving them full control creates risks the industry still hasn't solved. There is a version of AI agent adoption in PPC that makes sense to me: automating reporting workflows, surfacing anomalies faster than a human review cycle, and generating first drafts of keyword lists for a practitioner to double-check. These are legitimate uses because they remove friction from repeatable tasks without removing the human from the decisions that actually matter.]]></description><link>https://www.ppc.live/post/ai-agents-in-ppc-who-s-responsible-when-the-account-gets-burned</link><guid isPermaLink="false">6a193a57145da5e38308b762</guid><pubDate>Wed, 06 May 2026 09:44:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_2e90889223424b54b1f5b059b6a2414a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ameet Khabra</dc:creator></item><item><title><![CDATA[The PPC Job Market Is Harder Than Anyone Is Admitting: Here’s How to Actually Get Hired]]></title><description><![CDATA[The PPC job market has quietly become one of the hardest to break into in digital marketing. If you've been searching for months and getting nowhere, you're not doing it wrong, the game has just changed. Here's how to actually play it. You've probably seen the LinkedIn posts, the conference talks, and the articles confidently declaring that AI hasn't taken jobs in PPC, it's cutting down work time and allowing practitioners to focus on being strategic thinkers.]]></description><link>https://www.ppc.live/post/the-ppc-job-market-is-harder-than-anyone-is-admitting-here-s-how-to-actually-get-hired</link><guid isPermaLink="false">6a193a57145da5e38308b75f</guid><pubDate>Tue, 28 Apr 2026 23:09:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_4507be7625554373ada177d63522153c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dii Pooler</dc:creator></item><item><title><![CDATA[Daily Checks As An Early Warning System: A Junior PPCer’s Guide to Triage]]></title><description><![CDATA[Not every dip is a crisis — daily checks are about spotting real threats, not chasing noise. Junior teams add the most value by filtering fluctuations through context: what's normal, what's changed, and what's outside the account. Your team manages advertising for a global e-commerce brand. Your manager has strict monthly revenue targets and a hard budget ceiling. They do not have the capacity to scrutinise every daily ROAS flicker to assess whether it will derail performance.]]></description><link>https://www.ppc.live/post/daily-checks-as-an-early-warning-system-a-junior-ppcer-s-guide-to-triage</link><guid isPermaLink="false">6a193a57145da5e38308b75e</guid><pubDate>Thu, 23 Apr 2026 10:03:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_693491154aec449f87c25f18d614f90d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chanelle Dzwowa</dc:creator></item></channel></rss>