PPC Live #13 (Leeds): Scaling PPC Test, Build a Brand with Google Ads, Is New Customer Acquisition Killing Your Returning Customer Rate

Table of Contents

• Scaling PPC Test Across Your Departments Effectively – Sean Healy

• Can You Build A Brand With Just Google Ads – Tom Pickard

• Is New Customer Acquisition Killing Your Returning Customer Rate – Kate Luke

Watch the fantastic talks given on Scaling PPC tests, Building a brand with Google Ads, and Is NCA killing your RCA rate at the PPC Live #13 event in Leeds.

Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.

Watch Past Talks

Subscribe to Newsletter!

Scaling PPC Test Across Your Departments Effectively – Sean Healy

Top takeaways:

• The foundation of Search excellence is account health and testing and learning

• You need a robust system for testing

• Best practice has evolved massively over time

Can You Build A Brand With Just Google Ads – Tom Pickard

Top takeaways:

• Effective branding helps consumers recognise and differentiate products or services in the marketplace

• Your source of truth for data is very important

• Never stop focusing on your customer

Is New Customer Acquisition Killing Your Returning Customer Rate – Kate Luke

Top takeaways:

• Costs are increasing but we can take advantage of it

• A strong ROAS can justify higher CAC if the LTV of acquired customers is substantial

• Businesses in the UK have a returning customer rate of 25–30% however, the ideal rate can vary depending on the industry and company.

Subscribe to Newsletter!