PPC Live At The Shard #1: SEO for PPC, What it Really Means to be Data Driven, Performance Max
- Anu Adegbola
- Sep 29, 2022
- 2 min read
Updated: Jun 16
Table of Contents
Watch the fantastic talks given on SEO for PPC – The Perfect Pairing, What it Really Means to be Data Driven and Understanding and Optimising GAds Performance Max
Resources are best accompanied whilst watching how the event went down:
Top Tips:
PPC/SEO combo creates resilience in a dynamic SERP
PPC adds traffic resilience during algo recovery
Use SEO & PPC to drive user-first activity on multiple fronts.
Top tips:
PPC is a powerful data gathering tool that can help and boost the business
Being data-driven means that you try to make decisions based on data, without bias.
Build the story – The key is to look for the story the data is telling you
Understanding and Optimising GAds Performance Max – Chris Ridley
Top Tips:
Marketers need to invest time into learning how machine learning does/doesn’t work
The human factor will remain relevant, even essential, in digital marketing’s present and future
Our job now is to teach, pilot, diagnose, and strategise
Audience Research Q&A Session with Rand Fishkin
Questions Asked:
Tell us about SparkToro and what the company does
How much trust should you put in ad platforms and how many conversions would have happened anyway? Is performance marketing being misled by skewed/false data?
How important is timing + relevant messaging for the right audience.
In a cookie less world, is programmatic dead?
Can you elaborate on how SparkToro gets the data…e g ” high engagement hidden see gems”/Any timeline of SparkToro rollout in Germany?
What’s your writing process like? Do you just think in perfect sentences all the time?
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