Adel Said
PPC Digital Marketing Analyst
Bio
Experienced in PPC, sales, customer service, business operations, & client management. Experienced in B2C/B2B.
Is Microsoft All That
Microsoft often gets a bad rep in the PPC sphere for not delivering results. In this talk, we will evaluate whether this is due to poor operation of the platform and general knowledge or if the platform simply cannot perform against Google in the same capacity. We will consider the ongoing debate between Microsoft & Google. We will review how each functions against the other and what is best based on your own PPC goals. Reviewing how Microsoft has grown and its feature functionality in 2023, with a particular interest in why we’re recommending more PPC specialities to implement Microsoft alongside their Google efforts, helping to build a more rounded strategy for clients.
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