António Miguel Lima
VP of Data
Bio
António brings a wealth of experience from top-tier companies like carwow, Deliveroo, and Cazoo. His impressive track record speaks for itself—he was recently named one of the 20 Rising Stars in Data & Analytics 2024 and even clinched the Best Use of Data (PPC): Large at the UK Search Awards 2023.
Marginal ROAS and budget redistribution” leveraging Google Ads simulations.
António delivered a data-driven session exploring how to optimize budget allocation in Google Ads using marginal ROAS (Return on Ad Spend) and bid simulations.
Watch Talk
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