Chris Ridley

I have been doing Paid Search for over 4 years and have been interested in marketing and human psychology since my teenage years! I remember watching Darren Brown, Dragon’s Den and the CBBC’s Short Change as a kid and finding it all fascinating. I am currently the Paid Media Team Lead at Evoluted New Media and I currently split my working hours between mentoring and supporting the team, chatting with potential and existing clients, and managing my client’s PPC accounts. I regularly partake in #PPCChat on Twitter and I’ve only recently started public speaking.

Managing & Optimising Performance Max

Since the launch of Performance Max in November 2021, the PPC community has been inundated with new features to the campaign type and new ways to gain insights, optimise and report on this “fully automated” campaign type. With so much going on, it’s easy to feel out the loop and unsure on how to proceed.Chris will be covering the biggest changes to Performance Max and sharing the tips and tricks the #PPCChat community has compiled to help you maximise your returns from this blackbox marketing tool.