Julian Modiano

I was once a PPC account manager at Merkle, before learning to code and founding Acuto to help digital marketing agencies around the world automate and innovate.

Data as the Foundation: Powering AI in PPC 

Everyone in digital marketing is constantly talking about how to use AI tools, like ChatGPT, to improve workflows. But to do this effectively and at scale, it needs to be automated. Everyone feels they understand the power of AI therefore we are all using it.

Writing new ad copy using ChatGPT isn’t a competitive advantage for agencies. However, being able to have it done for you by a computer, for all of your accounts and ads at the same time, while you sleep – is. The future of AI in PPC depends on a solid data foundation, like a data warehouse, and being able to use this tools programmatically.

This talk will go through just how easy it can be to set up a solid data foundation and how incredibly quick it then becomes to have AI tools building ads, analyzing performance, and crafting new strategies while you sleep.