Kate Luke
Head of Strategy and Marketing
Bio
As a seasoned Head of Digital with a deep-rooted love of technology and a profound passion for e-commerce, I bring a track record of driving digital transformation and pioneering innovative online strategies.
My journey in the digital realm is marked by a commitment to integrating cutting-edge technologies to enhance user experiences and streamline operations.
With extensive experience steering e-commerce platforms to new heights, I excel in leveraging data-driven insights and modern tech solutions to boost online engagement and sales. I am dedicated to fostering a culture of continuous improvement and staying at the forefront of digital trends, aiming to empower businesses tao excel in the digital age.
Is New Customer Acquisition (NCA) killing your Returning Customer Rate (RCR)
Google’s new NCA model and how to balance new customer bidding with RCR and CAC targets.
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