Tom Pickard

Tom Pickard has over ten years of experience across multiple digital marketing verticals from luxury furniture to the UK’s largest retailer at Argos. Specialising in marketing technology such as feed management, marketing optimisation machine learning and paid marketing strategies.

He has a great record of using technology to improve performance of day to day activity and providing human experience to go alongside it, allowing major transformations of performance and marketing.

Can you build a brand with just Google Ads?

Tom will be discussing the feasibility of building a brand with just Google Ads, the opportunities and the limitations of taking this approach. He also covers the impact of focusing only on bottom of funnel activity and why this isn’t always the best solution.